Great Chart: CEO confidence vs. consumer sentiment surveys

In the past two years, the elevated economic and political uncertainty in addition to the lagged effect of quantitative tightening have significantly weakened growth expectations and as a consequence increased demand for safe assets such as the US Dollar and US Treasuries. While the situation seems to have improved slightly in the past 6 months on the back of aggressive rate cuts from central banks globally, business surveys are still pricing in further deterioration in the US economy. For instance, the ISM manufacturing PMI hit a low of 47.2 in December 2019, diverging significantly from the 50-percent threshold that separates growth from contraction. CEO confidence also dropped to its lowest level in a decade and is currently pricing a much higher probability of recession than other popular indicators. On the other hand, consumer confidence indicators have remained strong in the US as consumption remains solid (real PCE expenditure has been averaging 2.5% in the past few quarters).

How long can that divergence persist until US consumer sentiment starts to fade away? This great chart shows that the CEO confidence survey has acted as a good 12-month leading indicator of consumer confidence (University of Michigan) since 1980. We can notice that top executives in the US are currently pricing a significant deterioration in consumer sentiment for the next 12 months to come. However, some divergences occurred in the past, particularly in the late 1990s when CEO confidence started to fall drastically in 1998 and 1999, but consumer confidence was constantly rising during that period mainly due to the tremendous rise in equities that was inflating household wealth. Even though we are concerned about the deterioration of those business surveys, we may continue to see a divergence within the next twelve months between business and consumer confidence surveys as equities keep reaching new all-time highs and interest rates remain ‘too low’ relative to the current pace of nominal GDP growth in the US.

Chart. US CEO Confidence (12M Lead) vs. Consumer Confidence (Source: Eikon Reuters)